And Yahoo is trying to win back some of its slice of advertising money and has launched a new type of image-rich native ads for mobile devices.
The announcement reads “We’re excited to transform the advertising experience across Yahoo by rolling out new, image-rich native ads designed to be mobile-first seamlessly integrated with the content and targeted to the right consumer to drive even better results. The new ads are available through Yahoo Gemini. ” .
The new ads will be marked as sponsored and will provide personalized content streams to users complete with article pages and image galleries across Yahoo’s products.
Ned Brody, Head of Americas says “When people tap on the ads they can visit the brand’s site directly or view a full-screen visual for even greater interactivity and impact. Top advertisers including Netflix are already using these new ad formats.” .